Conventional wisdom suggests that the newspaper and radio advertising markets are dying. While we are at it, let's throw the Yellow Pages into that category. While the reason for it is (generally) obvious: nobody reads the newspaper, listens to the radio or uses the Yellow Pages because they are either using their iPhone or laptop to get a much better experience.
So, if the consumer is moving online, one must assume that the advertising dollars are moving online. Based on that premise, a ton of capital has been invested in startups and technology companies. However, while advancements have been made, nobody appears to have revolutionized the industry.
On this blog, I'll chime in on the goings-on in the industry. Full disclosure: As the CEO of ExpertHub, I do have a horse in this race, particularly for local professionals. But, my hope is that it will make my posts a little more insightful.
Wednesday, September 23, 2009
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